{"id":13251,"date":"2020-03-12T00:00:19","date_gmt":"2020-03-12T00:00:19","guid":{"rendered":"https:\/\/exigotech.com.au\/?p=13251"},"modified":"2024-12-12T11:17:26","modified_gmt":"2024-12-12T05:47:26","slug":"why-you-should-use-ms-dynamics-marketing-module-to-boost-your-marketing-efforts","status":"publish","type":"post","link":"https:\/\/exigotech.co\/sg\/blog\/why-you-should-use-ms-dynamics-marketing-module-to-boost-your-marketing-efforts","title":{"rendered":"Why You should Use MS Dynamics Marketing Module to Boost your Marketing Efforts"},"content":{"rendered":"

Emails are the best way to connect with your audiences.\u00a0But, when\u00a0the\u00a0same emails are sent over the database,\u00a0the\u00a0outreach of the campaign\u00a0might be\u00a0reduced.\u00a0Sharing information and relevant insights\u00a0over email<\/a><\/strong> is an apt way to build a brand image but\u00a0when you do the same over traditional\u00a0applications\u00a0it becomes somewhat difficult to\u00a0get the metrics in terms of subscribes, unsubscribes, bounces\u00a0and others.\u00a0The most basic email marketing solutions also\u00a0fail to provide deep insights\u00a0about the customers such as the preferences of the customers or if they have clicked on any links mentioned in the email.<\/p>\n

The problems you might face with traditional email solutions<\/h2>\n

With a simple email marketing solution, you can build templates, create contacts list and send emails on that list. For small businesses, such tools serve the purpose, but for big corporates the simple cookie-cutter approach will not work as their customers are always looking for informal and personalised messages. To keep yielding the desired results, you can invest in third-party applications that offer you the required features. However, the third-party applications can be sometimes expensive, and you might have to switch between multiple screens to get the desired information.<\/p>\n

Furthermore, third-party applications introduce redundancies and might pose integration problems and you will need to train your workforce for it. It might happen that with an email campaign, you get information from different channels which you can further use to establish a connection with the prospects. Your basic email marketing<\/a> <\/strong>solution might fail to deliver the flexibility of viewing all the information from a single screen. You can get a third-party solution here to solve the problem but integrating with your existing solution might be a problem. Email marketing is a tool that is used by marketing and sales teams both to build a brand image and improve market reach. But, with a traditional email solution your sales and marketing team might not be able to get an overview of the required data.<\/p>\n

How Microsoft Dynamics Marketing module bridges the gap?<\/h2>\n

Dynamics 365 for marketing module can\u00a0be connected with\u00a0Dynamics Sales module<\/a><\/strong> and other Microsoft applications enabling you to break the siloes between the sales and marketing teams and achieve collaboration.