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APPLICATIONS   |   DYNAMICS 365 MARKETING
APPLICATIONS
DYNAMICS 365 MARKETING
Power Your Marketing Campaigns 
Connect with customers, drive growth, and make informed decisions with Exigo Tech’s Dynamics 365 Marketing solutions
SMARTER MARKETING FOR BETTER RESULTS

Create, Personalise, and Measure Marketing Efforts Effectively with Dynamics 365 Marketing

FEATURES OF DYNAMICS 365 MARKETING
Dynamics 365 Marketing provides several features that can help in efficiently transforming marketing initiatives and driving more ROI.
Lead scoring

Lead Scoring
Model

Dynamics 365 Marketing comes with an automated lead scoring model that helps businesses prioritise leads based on their likelihood to convert. A score for a lead is calculated based on various interactions including opening an email, website visits, attending an event, etc.
Segmentation

Segmentation

The segmentation feature of Dynamics 365 Marketing allows businesses to target specific groups of customers with tailored messaging and campaigns based on their lead score or preferences, behaviour, and demographics. This leads to increased engagement, higher conversion rates, and better ROI on marketing spending.
social-media management

Social Media
Management

The platform allows businesses to plan, create, and publish content across social media platforms like Twitter, LinkedIn, and Facebook. It also helps to get powerful analytics and insights to help businesses understand the audience and optimise social media strategies. Dynamics 365 Marketing helps businesses strengthen online presence, build brand awareness, and drive traffic to the website.
Email marketing

Email Marketing

With Dynamics 365 Marketing, businesses can easily create and manage email campaigns based on the preferences and behaviours of customers. The platform is also equipped with advanced features such as dynamic content, A/B testing, and personalised messages that result in better optimisation of campaigns for maximum impact.
event management

Event
Management

Dynamics 365 Marketing module provides a complete event management solution that supports businesses in the complete planning of events from budgeting, promotion, and registration to post-event analytics. The platform is useful in creating, managing, and promoting events of all sizes and it also streamlines the entire event management process.
Customer journey

Customer Journey

Personalised customer journeys can be designed and automated using Dynamics 365 Marketing which helps to optimise engagement and drive conversions by delivering the right message to the right audience at the right time.
Vinay Joshi
Vinay Joshi

Head of Sales – Application Services

Vinay Joshi
Nagendra
Nag Varma

D365 Practice Manager

Nagendra
OUR ECOSYSTEM PARTNERS
BENEFITS OF DYNAMICS 365 MARKETING
Improved marketing ROI

Improved
Marketing ROI

Businesses can maximise the impact and return on investment of the marketing initiatives using Dynamics 365 Marketing. The platform offers real-time statistics and insights that enable businesses to monitor the success of marketing initiatives and make data-driven decisions to improve results.
Enhanced productivity

Enhanced
Collaboration and Productivity

Dynamics 365 Marketing allows teams to work more efficiently by collaborating better and streamlining the marketing processes. The tool also offers features like shared calendars, task management, and collaboration tools that help businesses to improve productivity and efficiency.
Improved lead quality

Improved
Lead Quality

Dynamics 365 Marketing helps businesses to improve lead quality by identifying the most promising leads and enabling personalised and targeted engagement with them. It also allows efficient optimisation of lead generation campaigns by enabling tracking of lead interactions across multiple touchpoints and providing real-time insights.
Increased engagement

Increased
Engagement

Dynamics 365 Marketing allows businesses to deliver personalised content to the target audience across various channels such as email, social media, and the web. It helps to increase customer engagement, resulting in driving more customer retention and loyalty.
Reduced adminstrative time

Reduced
Administrative Time

With Dynamics 365 Marketing, businesses can automate marketing operations which includes automating tasks such as email campaigns, event management, and lead scoring, freeing up time for more important tasks. Additionally, as all data is stored within a single centralised system, time spent on collecting data from different applications is reduced.
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DYNAMICS 365 GUIDE
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