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What Is Data Analytics? 

Data analytics is the process of analysing large amounts of data to generate actionable insights for informed decision-making. In today’s data-driven world, majority of the organisations rely on data analytics to extract valuable information from various sources.

The goal of data analytics is to analyse patterns, trends, and correlations in the data, which can assist organisations in making data-driven decisions to drive business growth and success. By analysing data, businesses can gain a deeper understanding of their customers, optimise their operations, and create personalised experiences that meet customer needs. 

Data analytics plays a vital role in the digital transformation journey, enabling businesses to harness the power of data to drive innovation and competitiveness. It empowers businesses to identify opportunities for improvement, streamline processes, and increase productivity. In summary, data-analytics is key to unlocking the potential of data. By embracing data analytics, businesses can drive digital transformation, personalise customer experiences, optimise operations, and ultimately thrive in today’s data-driven world. 

Why Is Data Analytics Important? 

Data analytics provides a competitive advantage by allowing organisations to stay ahead of the curve with data-driven decisions This enables them to adapt to changing market conditions, identify new revenue streams, and outperform competitors. Moreover, data-analytics is instrumental in improving efficiency and productivity. By analysing operational data, organisations can identify bottlenecks, streamline processes, and optimise resource allocation. This leads to cost savings, increased productivity, and improved overall performance. 

An effective data analysis strategy enables organisations to gain insights into purchasing patterns, preferences, and needs. These insights allow businesses to personalise their offerings, improve customer satisfaction, and drive customer loyalty. By harnessing the power of data, organisations can also unlock new insights and drive their business towards success. We will talk about the benefits of data analytics in detail in the next section of the blog.

Data and Analytics Solutions by Exigo Tech 

Exigo Tech offers multiple data and analytics solutions as per your business needs and requirements. Our solutions allow organisations to be data-driven and revolutionise the way the data is handled. Take a look at the data analytics solutions provided by Exigo Tech.

  • Azure Synapse Analytics 

We offer a range of Azure Synapse Analytics solutions like data analytics, data warehousing, and artificial intelligence to get real-time data-driven insights. Azure Synapse Analytics combines cloud data warehousing and big data-analytics into one platform, and it comes with the major advantage of connecting to a range of other data services like Machine learning, Power BI, Blob storage, and much more. Azure Synapse Analytics provides unified experiences for exploring, managing, and serving data for machine learning and business intelligence needs.

  • Data Solutions 

In today’s age where automation is the future to excel your business, visualising and transforming business data into values helps in automating time-consuming processes. Hence it is imperative to convert the data into actionable insights through robust data solutions and analytics technology. 

Exigo Tech delivers breakthrough data solutions using modern technologies to maximise efficiency. Right from building an analytics platform to generating predictive reports, we tackle every aspect of your data with our accomplished data solutions. We also develop, analyse, and generate insights for decision makers to drive transformational outcomes. 

  • Microsoft Power BI 

Businesses these days are driven by data, hence data-driven decision-making process is an asset that strengthens the business. Microsoft Power BI is a powerful analytics tool for businesses that offers a platform to collect, analyse and visualise data through interactive reports and attractive visualisation. Exigo Tech provides Power BI solutions to assist you with encountering your data the way you want and discovering the answers to your questions in real time. 

We offer a Power BI platform to monitor business data and get all the information and insights consistently from a single interface to drive better results.

  • Azure AI Services 

Azure AI (Artificial Intelligence) is a comprehensive set of AI-powered tools and services offered by Microsoft that enables businesses to harness the power of AI to drive growth and innovation. Businesses can use Azure AI to build and deploy intelligent applications, leverage the power of big data, and create personalised customer experiences. The platform provides both pre-built custom models that can be trained on particular data sets and pre-built AI models that can be used to create intelligent applications quickly. 

Exigo Tech offers a range of Azure AI solutions to help businesses of all sizes leverage the power of AI. Our experts assist businesses in developing custom AI solutions and integrating Azure AI with existing systems and also provide ongoing support to ensure optimal performance. 

  • Azure ML Service

Azure Machine Learning is a cloud-based platform that provides a comprehensive set of tools and services for building, training, and deploying machine learning models at scale. Azure ML makes it easy to create and manage machine learning experiments and it also allows users to easily streamline their entire machine learning workflow, from data preparation to model deployment. With features like automated machine learning, a drag-and-drop interface, and support for common programming languages, Azure ML simplifies complex machine learning processes. 

These data analytics tools provide analytics teams with the necessary features and functionality to extract valuable insights from complex datasets. Whether it is data manipulation, advanced analytics, or data visualisation, these tools help businesses become more data-driven and improve their business performance. 

Top 5 Benefits of Effective Data and Analytics 

One of the key benefits of data analytics is its ability to identify opportunities and challenges. Through data analysis, organisations can uncover patterns and trends that may not be immediately available. This can help businesses uncover new market trends, identify customer preferences, and spot potential risks or challenges. Take a look at the 5 key benefits of data analytics. 

1. Data Analytics Improves Customer Insights

Data analytics plays a crucial role in improving customer insights by analysing a wide range of customer data sources. Analysing customer data allows businesses to understand customer preferences, popular website pages, browsing time, feedback, and form interactions. This information enables businesses to tailor their products, services, and marketing strategies to meet customer needs and increase customer satisfaction.

2. Data Analytics Drives Effective Marketing Campaigns 

Data analytics plays a crucial role in implementing effective marketing campaigns as it eliminates the guesswork and optimises targeting. Organisations can leverage data analytics to evaluate customer behaviour, preferences, and purchasing patterns, enabling them to fine-tune their marketing efforts based on real-time analysis. It also helps companies understand their target audience better and develop personalised marketing strategies tailored to their needs.

3. Data Analytics Increases Operational Efficiency 

By analysing vast amounts of data, businesses can identify inefficiencies and bottlenecks in their operations. Data analytics helps in streamlining these processes, eliminating redundancies, and improving productivity. Additionally, by analysing data from various sources, businesses can identify patterns that may signal potential risks or operational issues. In conclusion, data analytics is a valuable tool in increasing operational efficiency. 

4. Data Analytics Informs Product Development 

Data analytics effectively analyses customer requirements and helps organisations prioritise new features, improving the product development cycle. It enables organisations to deliver more features in less time. By focusing on the features that have the highest customer demand and potential impact, businesses can optimise their development resources and create products that better align with customer expectations. Data analytics enhances product offerings, delivers more value to customers, and achieves greater success in the market for organisations. 

5. Data Analytics Supports the Scaling of Data Operations 

Data analytics plays a crucial role in scaling of data operations by introducing automation in various tasks. By leveraging data analytics tools and techniques, organisations can effectively automate the data migration process, ensuring seamless data transfer while saving valuable time and resources. With data-analytics, organisations can implement machine learning algorithms and automated data cleansing techniques to reduce manual inefficiencies and streamline data processing. Overall, data analytics supports the scaling of data operations by introducing automation in tasks such as migration, preparation, reporting, and integration. 

Exigo Tech: Your Partner to Harness the Power of Data Analytics for Business 

Exigo Tech, a leading technology solutions provider specialises in making technology simple for businesses. We have helped several organisations to infuse the latest technologies in their business to stay ahead in this digital world. Our data analytics solutions have helped many companies to improve their operations with the right utilisation of data. 

Real-world examples speak volumes about the impact of Data Analytics. Let’s dive into a couple of success stories for us: 

DHL‘s Remarkable Transformation:  

DHL improved its human resources processes by a significant 80% by leveraging Azure Data Analytics for better decision-making capabilities.

Palmera‘s Food Security Initiative:  

Palmera achieved an impressive 99% food security rate for vulnerable communities in Sri Lanka through Power Platform Solutions from Azure Data Analytics.

These case studies underscore how Azure Data Analytics can drive tangible results for businesses. 

Contact Exigo Tech today and revolutionise your data analytics capabilities. Reach out to us at or call us at 1300 EXIGOTECH (394 468)


Data Analytics is a transformative force that businesses cannot afford to ignore. It offers a range of robust tools to revolutionise the way your business handles data, unlocking a world of possibilities for growth and innovation. To remain proactive and become a data-driven organisation, start your data analytics revolution today.


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